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About Us

Aloha!  My name is Allison Izu Song - I am the owner and designer of Allison Izu . . .  thank you so much for visiting my website to learn more about me and my brand.  I make clothing for short women (like me!)  I'm barely 5'2" and when I attended the Fashion Institute of Technology (way back in the day) I always worked with fit models who were 5'8".  When I would try to wear the clothing I made for these models, it would look horrible on me.  It got me thinking . . . why doesn't anyone make clothing to fit me?  And then my AHA moment - why don't I make clothing for me (and other short women like me!)

I returned back home to Hawaii, and worked my fair share of odd jobs in fashion and the family wastewater business, until I decided to take the leap and start my brand.  woo hoo!  It actually was not an easy road, but now as I look back - I am grateful for all that I have experienced and continue to experience.  I have attempted to manufacture my clothing in 2 different countries, as well as Los Angeles, before bringing in closer to home. Then it was all about begging and pleading with Hawaii factories to manufacture my denim collection along with the Knit Jersey fabrics that I am obsessed with.

And now, I am a mom of 2 'lil crazies - my Olive is 7 and my Owen is 5 . . . they keep me on my toes and make me always strive to be better.  Which brings me back to my brand, I know what its like to be a busy working mom, and I know what its like to be frustrated with the clothing that is out there.  That's why I love what I do.  I want to create clothing that is easy to wear, comfortable and makes you feel great!  So I just wanted to say, I'm here for you - please reach to me, let me know what you need from clothing, I'd love to hear from you . . .  or 1-877-498-IZU1

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